Koi to Yobu ni wa Kimochi Warui

Once you fall for someone, you can't stop the love. A strange encounter spurs the meeting of Amakusa Ryou, a high spec businessman who's loose with women, and his high school sister's best friend, Arima Ichika. From there he falls madly in love. On the one hand, he approaches her with almost too straight-forward methods, while she responds simply disgusted, insulting him without hesitation... and he takes it as her way of showing love.

This is a romantic comedy about a twisted elite employee and a normal otaku high school girl.

(Source: Decadence)

Koi to Yobu ni wa Kimochi Warui was a web manga released on the author's pixiv account from January 25, 2015 to October 17, 2015, and published in print by Ichijinsha as part of volume 1 on February 2, 2016. Official serialization started in Comic POOL on June 3, 2016.